Exol Product Names Changes

Exol’s new branding is a “game-changer” in that it puts the Exol name amongst the very best in the world. Part of this investment includes the re-branding of a number of ranges, many of which have been trademarked and have their own brand identity. The re-branding will feature new product names, aimed at simplifying Exol’s offering, including its Optima range and range of antifreeze products, which will be available under the new trademarked name Opticool™, plus its range of agricultural lubricants, which will now be introduced under the name Optifarm™.

Please see below a bulletin featuring existing product names and their new identities for your reference.